Privacy Policy

1. Introduction

Joe Foreshew Performance Analysis & Training (“we”, “our”, “us”) is committed to protecting your privacy and ensuring your personal information is handled safely and responsibly. This Privacy Policy explains what data we collect, how we use it, and your rights under UK GDPR.

2. Who We Are

JF Performance Analysis & Training Location: Ludgershall, Wiltshire, United Kingdom Website: www.jfpat.co.uk

Data Controller: Joe Foreshew

Contact Email: joe.foreshew@jfperformance.co.uk

3. Information We Collect

We may collect the following types of personal data:

Identity Data: name, age, gender (if provided), relevant health or performance information you choose to share.
Contact Data: email address, phone number, postal address.
Booking & Transaction Data: service bookings, payments, invoices.
Performance & Testing Data: physiological test results, training metrics, assessments, practitioner notes.
Technical Data: IP address, browser type, device information, cookies, analytics data.
Communication Data: messages sent via contact forms, email, or booking systems.

4. How We Collect Your Data

When you complete forms, book services, or contact us directly.
Automatically through cookies and analytics tools when you use our website.
Through trusted third‑party platforms (e.g., Wix, Stripe, Calendly) when you interact with booking or payment systems.

5. How We Use Your Data

We use your information to:

Provide coaching, testing, and performance services.
Manage bookings, payments, and communication.
Deliver personalised training plans and performance insights.
Improve our website and services.
Comply with legal, tax, and insurance obligations.
Send service updates or relevant information (only with your consent).

6. Legal Basis for Processing

Under UK GDPR, we process your data based on:

Contractual necessity – to deliver the services you request.
Consent – for optional communications or sensitive data you choose to share.
Legitimate interests – improving services and ensuring site security.
Legal obligations – accounting, insurance, safeguarding.

7. Sharing Your Data

We only share your data with trusted third parties when necessary:

Website hosting (Wix)
Payment processors (e.g., Stripe)
Booking platforms (e.g., Calendly)
Email service providers
Professional partners only with your explicit consent

We never sell your data.

8. Data Storage & Security

Your data is stored securely using encrypted systems and industry‑standard safeguards. Performance data and coaching notes are accessible only to authorised personnel.

9. Data Retention

We retain personal data only as long as necessary:

Coaching/testing records: up to 7 years
Financial records: 6 years (legal requirement)
Contact form messages: 12 months
Analytics data: per provider’s retention policy

10. Your Rights

You have the right to:

Access your personal data
Request cor
rection or deletion
Withdraw consent at any time
Request data portability
Object to certain processing
Lodge a complaint with the ICO (Information Commissioner’s Office)

11. Cookies & Analytics

Our website uses cookies to improve functionality and performance. Analytics tools may collect anonymised usage data to help us understand how visitors use the site.

You can manage cookie preferences through your browser settings.

12. Children’s Privacy

We do not knowingly collect data from children under 16 without parental consent.

13. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on this website.

14. Contact Us

If you have questions or wish to exercise your rights, contact:

Joe Foreshew Email: joe.foreshew@jfperformance.co.uk

Website: www.jfpat.co.uk